Footaction/Flight 23 Florida Mall Opening

I recently shot the new Footaction and Flight 23 store opening in the Florida Mall in Orlando, Fl. The new retail space is part of a new direction Footlocker has taken with their sister stores. When you walk in into space it doesn't feel overcrowded and a bombardment of shoes in your face. It feels like a high-end specialty shoe store. No detail is left unnoticed with the flow of the store and placement of items. It was great working with the Footaction team to create photos and marketing material for their largest retail space yet with the new look and vibe.

Rick Flair WWE Puma Shoe Release

Rick Flair recently released a new shoe at Footlocker from Puma and the WWE. Rick is living legend in the sport of wrestling and was honored with a signature shoe that sold out in minutes. Rick has been a long time ambassador for the sport since retiring from the ring but his "Flair" has not left. Footlocker brought me on to shoot photos of the shoe release for Social, PR, and marketing for the shoe.

The Baseball Swag Winter 2016 lookbook

I recently had the guys from The Baseball Swag hit me up about shooting their new 2016 winter line.  They wanted to keep to their roots and have the shoot based around the lifestyle of baseball but not stereotypical baseball dugout photos.  Since the majority of their demographic is a middle to high school baseball crowd we decided the local high school would be the perfect spot to shoot.  I think this was the first time I had been to a high school since I graduated which brought back a lot of memories.

Carhartt WJ130

Raimi and I were recently in Salem, Va and ventured around with the Carhartt WJ130 women's jacket.  We found a cleaners that opened in 1935 and use to employ over 100 people dry cleaning shirts for $1.50. All the original presses, washers and hanging racks are still inside the factory even though the 24,000 square foot building has been closed for years.  There is no telling how many hard working blue collar workers wore carhartt inside this laundry and rug factory.  While this factory may have closed the carhartt name lives on and continues it's long standing legacy of the best work wear brand.

Shooting with the Nike Free RN Flyknit

I recently got my hands on some of the new Nike Free RN Flyknit so my friend Brian took them out for their first run.  Fitness is something I have gotten more and more into lately not just to improve my health but it gives you a mental break from the world.  Having even just 20 mins without distractions and focusing on you is rare in the fast pace world we live in.  Mental health is just as important as being physically healthy in todays world.

Open Gym with Reebok

I recently had the opportunity to head to open gym while a friend tested out the Reebok Nanos.  While I don't frequent gyms often it is a passionate community of people who are dedicated to fitness.  The shoes are the go to shoe for many crossfitters and got the approval of everyone during my time at the gym.  Here are a few photos of the shoes in action.