Footaction/Flight 23 Florida Mall Opening / by bradlee rutledge

I recently shot the new Footaction and Flight 23 store opening in the Florida Mall in Orlando, Fl. The new retail space is part of a new direction Footlocker has taken with their sister stores. When you walk in into space it doesn't feel overcrowded and a bombardment of shoes in your face. It feels like a high-end specialty shoe store. No detail is left unnoticed with the flow of the store and placement of items. It was great working with the Footaction team to create photos and marketing material for their largest retail space yet with the new look and vibe.